Footway is a web-based platform for shoes that enables customers and manufacturers to meet. We want to make trends and collective knowledge visible to make the production of quality products even better. We believe the customers' values in quality, price and environment will be crucial for future products in fashion.
Our philosophy is based on a desire to constantly learn new things and to share that learning. To accelerate competence and development speed, we work with crowdsourcing, AI and data-driven automation. Tools that enable us to continuously improve our service together with customers and suppliers worldwide. From our office in Stockholm, or anywhere with an internet connection, we work to create the best possible experience.
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E-commerce is the public transport of goods - smart, resource-efficient and sustainable. However, Footway's ambition goes way beyond that. At the core of its business, strategy and vision, Footway is focused on sustainability and on transforming the industry into producing less waste and having lower error rates. By making thier large amount of data on consumer behaviour available to suppliers, Footway indirectly gives consumers impact on which products are produced and hence will be available in the future. Using the quick and clear feedback from from Footway's platform in planning, product development and manufacturing gives suppliers and partners the opportunity to reduce returns, scrap and waste.
Carbon neutral air transport
Our logistics partner DHL works with transparency, minimization of emissions and carbon offsets. Together with DHL Express, Footway invests in climate protection projects in different regions around the world.
Shoes returned to Footway undergo rigorous quality control. Only flawless shoes are sold again and sent to customers. To ensure that other returns and complaints are also taken care of in a sustainable and financially efficient way, Footway sells these shoes in collaboration with Sellpy. This way the shoes get a new home. Since the partnership with Sellpy in 2019, we have together saved 300 tonnes of CO2 and 40 million liters of water and sold almost 13,000 pairs of shoes.
FTI works with sustainable recycling of packaging and newspapers. Through Footway's collaboration with FTI, our packaging is taken care of in a sustainable way. We pay for the recycling of everything we produce and 80% of our packaging becomes new packaging..
Creating future optimism among young people
My Dream Now creates meetings and collaboration between education and working life, to help young people find their own ways to work and dreams. Through the collaboration with My Dream Now, Footway contributes to the provision of skills and social sustainability in society. In 2019, 1,793 students have met with coaches and 61% of these students feel more positive about the future and jobs.
Increased service life of IT products
Inrego is working with reusing and extending the life of IT equipment. Through Footway's collaboration with Inrego, we increase the lifespan of the IT products we use in our operations. By renovating and reselling, Inrego guarantees at least 1 year longer service life for our old IT products.
Recycling at the office
Returab collects and recycles residual products from offices - paper, hazardous waste, electronics, packaging, glass and metal, etc. Together with Returab, Footway takes care of waste and residual products. By transforming waste into a useful and valuable resource, we reduce our climate footprint.
We always prioritize our customers, and the customer experience.
We understand our own influence on the customer experience.
We keep our promises.
We have a positive attitude to changes and new challenges.
We respect each other, and we are approachable.
We find joy in learning new things.
We see all internal and external partners as friends - long-term is key.
We support the development of our colleagues - both private and professional.
We are transparent and open with information as default.
We value global structure over local performance.
We don’t allow for local exceptions, so that we can optimize on a system level.
We control deviations rather than striving for perfect systems.
AI and Automation
Never do it twice. We automate everything except customer contact.
We monitor our automations and make changes to the algorithm, not the output.
By building machines to do the work, we get exponentially more done.
With 7.7 billion in the world, external competence trumps in house production.
Customer data-driven site and marketing allows efficient mass-testing.
Different people solving the same problem yields evolutionary development.
NB! – Use the returns label when returning items
254 64 Helsingborg
All products shown on the website are stocked in our central warehouse, which gives the shortest possible delivery time. If the product does not fit, we welcome returns. In the event of a return please use our returns label.
Other contact information
Footway Group AB
PO Box 1292, 164 29 Kista
Press and Investor Relations
+46 735 266 098
Daniel Mühlbach, Managing Director
+46 735 336 545
Louise Liljedahl, Operations
+46 763 168 140
Victoria Tower, floor 31